A project based on a fictitious concept to create a product that appeals to active individuals interested in cutting-edge technology and communication.


I created advertising collateral, branding, design comps, logo and product mock-ups.


For this project, I was challenged to develop a conceptual framework for a product by identifying a problem and creating a solution. I conducted extensive research to determine that a similar product did not exist. I created a product called Alias, a lightweight system that covers your ears and mouth. It is a visionary concept that is sleek, modern and attractive. I designed it specifically for the individual with an active lifestyle, allowing them to express themselves while benefitting from reduced exposure to pollution. Alias also incorporates mobile telephone and MP4 capability, eliminating the hassle of carrying multiple electronics. In addition, I developed a complete brand identity including product concept, packaging and marketing materials.


15 October 2011