Creative manager at gloProfessional, a mineral cosmetics company.
Designed and managed all corporate brand identity. Responsible for print collateral, web and print advertisements, packaging, components, consumer and professional manuals, magazine ads, Beauty Brands display, and seasonal product books.
gloProfessional was a fast-paced environment that required me to work on several projects at one time and constantly make adjustments to shifting priorities and timelines. A typical day required shifting between numerous projects such as a product placement ad, creating packaging for a new product, fulfilling purchase orders in need of revised die lines, then airbrushing new makeup looks for a new hire presentation. I used all of my artistic skills in this position, including my proficiency in color theory, artistic abilities to create custom designs from sketches, studio photography of all product shots, basic web advertisements and pre-press production.
- Magazine and Online Ads
- Email Banners
- GuidedEdge Sales Process
- Twofer Needle IFU
- IFU Part Illustrations
- I Stand For Safety campaign
- Employee facing event posters
15 September 2012