St. Petersburg
African American Heritage Trail
Brief:
Contracted with the City of St. Petersburg, Florida to create a poster system for an inner-city trail.
Deliverables:
Created a brand image and trail markers for the African American Heritage Trail.
Summary:
The City of St. Petersburg, Florida wanted to create a walking tour to pay tribute to the African American history that exists in the area. They needed a poster system for the inner-city trail. I created an initial marker that was approved by the Mayor of St. Petersburg. I worked with the City of St. Petersburg, its contractors, and steering committee through several rounds of approvals. I used colors that correlated with the colors from the local high school to further tie the system to the community. I created a unique and visually appealing trail marker system that highlights the contribution of African Americans, honors that contribution and is efficient in helping visitors follow the trail.
images
- Example of two panels
- Example of back panel
- African-American Heritage Trail logo
- Before and after photos
- Install photos
- In use photos
Date
07 August 2014
Website Links
African American Heritage Trail
Letter of Commendation from the City of St Petersburg: Derek Kilborn