St. Petersburg
African American Heritage Trail


Contracted with the City of St. Petersburg, Florida to create a poster system for an inner-city trail.



Created a brand image and trail markers for the African American Heritage Trail.



The City of St. Petersburg, Florida wanted to create a walking tour to pay tribute to the African American history that exists in the area. They needed a poster system for the inner-city trail. I created an initial marker that was approved by the Mayor of St. Petersburg. I worked with the City of St. Petersburg, its contractors, and steering committee through several rounds of approvals. I used colors that correlated with the colors from the local high school to further tie the system to the community. I created a unique and visually appealing trail marker system that highlights the contribution of African Americans, honors that contribution and is efficient in helping visitors follow the trail.


07 August 2014

Website Links

African American Heritage Trail

Tampa Bay Time News Article

Letter of Commendation from the City of St Petersburg: Derek Kilborn

Awards won
  • The African American Heritage Trail received the "Meritorious Achievement" award in Public Education/Media at the 2015 Florida Trust conference in Miami, Florida
  • Tampa Bay Regional Planning Council's Future of the Regional Award